Is It Worth Investing in Contact Center Software for an Insurance Agency? 

• April 7, 2023

Communication is part of all industry verticals. From internal communication to keep business functioning effectively and uninterruptedly, to external communication to keep expanding wings, effective communication is a necessity of all industries. To enhance business communication, there are several tools and software introduced by the top technology companies. A contact center solution is one of the platforms that enhance business communication in all industries. However, still, some industries are still susceptible to the worth of using this software for call centers for their business functioning. In this blog post, we are exploring more about the worth of using contact center software for the insurance industry.

What is a call center solution for the insurance industry? 

A call center solution is a software platform that can be used by any business in any industry vertical to enhance the handling of inbound, outbound and blended calls. It has multiple features that help in handling customer and sales calls more effectively and engaging customers. There are several applications of this software and benefits that it bestows to the users of this software.

A contact center solution for insurance agencies is a contact center solution with standard dialer features, plus, exclusive features developed by keeping different use cases and applications of this software in an insurance agency. This is more of an exclusive system that is developed by targeting the insurance industry.

Is it worth investing in call center software for insurance agencies? 

It is necessary to first understand that acquiring a call center solution is not an expensive affair. These software solutions are made available at cheaper rates. Moreover, providers like iCallify offer the software at a monthly payment option. One can also use a cloud-based call center solution at a rental model. The rental model provides access to the software without paying the expensive license cost of the software.

Now, let’s explore whether it is worth investing in a call center solution for the insurance industry or not by exploring some major driving factors.

Utilities

Any change in a company is worth it only if it is useful and has more than one utility. So the first thing to examine is whether this solution has multiple utilities in insurance agencies or not. 

An insurance agency can use a call center dialer solution to attend customer calls to provide the required support. Whether it is about offering assistance to pay the insurance premiums or if it is answering queries related to an insurance product a customer is interested in buying, the contact center software for the insurance industry can be used everywhere. It has amazing use cases in the customer care domain for insurance agencies, which itself is a huge area of business.

Along with handling incoming customer concerns, this software for insurance agencies can also be used to handle outbound sales campaigns. Insurance agents can run targeted campaigns to cross sell the products or policies using a preview dialing system. They can also run a cold calling Sales campaign using a predictive dialer solution integrated into the system. There are multiple other features available in this software to enhance the results of sales campaigns.

This software also excels in offering off-hour or during holiday support. In a nutshell, from a utility perspective, there are several use cases of this solution in the insurance industry. Any scaled insurance company can uplift the efficiency of the customer lifecycle using this software.

Learning curve

The learning curve is another important aspect that affects the decision of whether to adopt a new solution or not is the ease or difficulty of the software in regular use. If it is very difficult to learn a new system, then it is likely that insurance agents and other executives look for an escape window being busy handling targets, and other stressful jobs in the insurance agency. Moreover, the insurance industry is a non-technical industry, which means the staff may not be highly tech-savvy and that is why the learning curve is one of the driving factors in ensuring the worth of adopting a solution. 

The good news is a contact center solution for insurance agencies is extremely easy to learn. Of course, it depends on the provider of the software and how good the user interface (UI) of the software is. The more intuitive and engaging user interface would be easier to learn. iCallify offers the most intuitive user interface that is extremely easy to use. Moreover, the provider also offers training to use the software as part of the setup, plus, a user manual of the software to reduce the learning curve. This makes it easier to adopt the software and worth using as well.

Value over money

The most essential driving factor to buy any solution is definitely the value over money and the call center software for insurance agencies provides excellent returns in multiple ways:

• It enhances the customer experience by providing exceptional customers to insurance holders and prospects that are interested in buying insurance policies. This further helps in increasing customer retention. 
• It further helps in increasing sales by effectively running insurance selling campaigns using integrated call center dialing solution features like predictive dialer solution, preview dialing system, etc.
• It automates managing repetitive jobs, so this saves resources, which can be used more efficiently to generate more value. 
• It also provides tools to help insurance agencies boost the productivity and efficiency of executives of the insurance company. 

In a nutshell, the value generated from the investment over the insurance specific solution would be significantly high. 

Concluding notes 

In a nutshell, software for call centers is not restricted to benefit only call centers. These solutions now benefit several businesses across multiple industry verticals and insurance is one of the major industries that are heavily investing in this solution. As we have explored all major aspects and driving factors, it is evident that this software is worth investing in for any agency belonging to the insurance industry.  

iCallify offers the best contact center software for the insurance industry and you can explore more details about this software in a live demo. To book a free demo and explore how it can help your insurance agency, please contact us.