🚀 iCallify Partner Connect – iCallify v4.1 Launch | 19 March | 6:00–7:00 PM IST
For Internet Service Providers
Expand Business by Offering Voice, PBX, and Contact Center Services
iCallify is a white-label, multi-tenant communication platform that lets ISPs launch hosted PBX, UCaaS, and CCaaS for business customers. No need to become a telecom operator or build a platform from scratch.
3-in-1 platform
PBX, UCaaS, and CCaaS under your ISP brand
2 to 5x ARPU
Increase revenue from business subscribers with bundled communication services
100% white-label
Fully your brand, no third-party visibility
90+ countries
Proven operator deployments worldwide
You already provide internet to thousands of businesses. Now deliver hosted PBX, unified communications, and contact center services under the same brand.
Why ISPs Need to Evolve
Connectivity is becoming a commodity.
Bandwidth prices keep dropping. Big telcos bundle voice, PBX, and contact center with fiber. ISPs selling only basic internet connectivity lose business customers every quarter.
Bandwidth ARPU falls. Churn climbs
Business subscribers buy fiber from you, then phones and contact center elsewhere. Competitors offer bundles. You have nothing to counter.
iCallify bundle PBX, UCaaS, CCaaS with your ISP packages. ARPU up. Churn down.
Building telco capabilities costs too much
Switches, SBCs, carrier deals, and billing systems take over 12 months to set up and require high upfront investment. Most ISPs cannot afford this.
iCallify runs on your existing internet infrastructure. Connects to your SIP partner.
Reselling loses your brand
Reselling cloud communications shows the vendor’s brand in customer portals, making you a middleman.
iCallify offers true white-label, fully under your ISP brand.
The ISP Decision
Stay a connectivity provider or become a communication provider?
Every ISP reaches a point where it must decide how to grow. Here’s what each option looks like.
Stay connectivity provider only or resell SaaS
What happens:
- Bandwidth ARPU keeps shrinking
- Customers churn to telco bundles
- SaaS reselling = low margins
- You handle support, vendor owns relationship
- No contact center for high-value clients
- ISP remains a basic connectivity provider.
Add iCallify as your communication layer
What you get:
- Bundle PBX with every business plan
- Sell UCaaS/CCaaS as upgrades
- Compete with telco bundles
- 2-3x lower churn on multi-product clients
- Uses your existing infrastructure
- ISP becomes communication brand
How ISPs Operate iCallify
Add communication to your internet infrastructure. Bundle communication into every plan.
You do not need a new data center, a new ops team, or a telecom license to get started. Just a SIP trunking partner and the iCallify platform.
01
Deploy on existing infrastructure
iCallify is deployed in your data center/cloud/hybrid. We connect it to your SIP trunking partner and integrate with your existing OSS/BSS for provisioning. Network team stays same.
No need to become a carrier. Use your existing SIP trunk provider or one we recommend.
02
Bundle into business plans
Add PBX as a value-added feature to your fiber plans. Offer UCaaS as a small upgrade, and CCaaS for higher-tier business customers like support or sales teams. This gives your sales team new products to upsell.
Most ISPs bundle PBX into 40–60% of business plans within two quarters of launch.
03
Reduce churn. Grow ARPU.
Customers who buy both internet and communication services stay longer than those using only one service. This increases ARPU and customer lifetime value and gives your sales team stronger upsell opportunities.
ISPs typically see 2 to 5 times higher ARPU when customers add PBX or UCaaS.
ISPs that only sell connectivity are missing out on revenue.
Bundling communication services helps regional ISPs compete with larger telecom operators.
What ISPs Offer Subscribers
Three communication products, available as bundles or standalone services.
All products run on the same iCallify multi-tenant platform. ISPs can include them in fiber or wireless plans or sell them separately to business customers.
IP PBX — Entry SKU
Hosted PBX for Business
Bundle hosted PBX with fiber business plans. Earn recurring revenue per seat and reduce customer churn.
- Unlimited extensions
- Auto-attendant/IVR/rings
- Voicemail/call recording
- SIP trunking
- OSS/BSS provisioning
- Carrier-grade uptime
ISP Strategy: Include this in every business fiber plan. Earn recurring revenue per seat.
UCaaS — Mid SKU
Business Communication
Replace the patchwork of different calling and collaboration tools you currently manage across your clients with one unified platform.
- Phone + messaging + presence
- Mobile/desktop apps
- White-label branding
- Per-tenant setup
- Higher margins than PBX
ISP Strategy: A mid-tier upsell with higher ARPU than PBX and stronger retention than connectivity alone.
CCaaS — Premium SKU
Contact Center Software for ISPs
For business customers running support, sales, or BPO operations. This is your highest ARPU product and a strong way to reduce churn.
- Inbound/outbound/blended
- Omnichannel support
- IVR/ACD/routing
- Agent analytics
- CRM integration
- Premium business tier
ISP Strategy: Premium product for high-value business customers. Increases ARPU and significantly reduces churn.
ISP Use Cases
Real ISPs growing ARPU with iCallify.
Common patterns from ISPs that expand from connectivity into communication services.
Regional Fiber ISP
Bundling hosted PBX with every business fiber plan
A regional fiber ISP was losing business customers to a national telco that bundled phones with internet. They needed a defensive product without becoming a telecom operator themselves.
- Hosted PBX bundled with business fiber plans in 6 weeks.
- Business customer churn reduced over the next two quarters.
- ARPU increased significantly compared to fiber-only plans.
Wireless ISP
Adding UCaaS as a remote work bundle for SMB subscribers
A wireless ISP wanted to capture demand for hybrid work among SMB customers. Without a UCaaS product, many subscribers were using external communication tools instead.
- UCaaS was launched as a remote work bundle in 7 weeks.
- About one-third of business subscribers adopted it in the first quarter.
- It created a new revenue stream that significantly increased MRR.
Multi-Service ISP
Adding CCaaS to win higher-value business customers
A multi-service ISP was losing large business deals because it did not offer a contact center solution. Larger providers were consistently winning those RFPs.
- White-label CCaaS was launched as a premium SKU in 8 weeks.
- The ISP won several mid-market RFPs in the next quarter that were previously lost.
- Business segment ARPU increased significantly compared to fiber-only plans.
Why ISPs Choose iCallify
Built for ISPs with existing network infrastructure.
iCallify is designed for ISPs that want to add communication services on top of their connectivity offering.
| What ISPs need | Reselling SaaS (RingCentral, 8x8) |
Build in-house (Asterisk + custom) |
iCallify |
|---|---|---|---|
| Deploy on your existing infrastructure | ✕ | ✓ | ✓ |
| True white-label under ISP brand | ✕ | ✓ | ✓ |
| Bundle PBX, UCaaS, and CCaaS into one platform | ~ | ✕ | ✓ |
| Live in 4–8 weeks, not 12+ months | ✓ | ✕ | ✓ |
| Operator licensing — no per-seat SaaS fees | ✕ | ✓ | ✓ |
| Use your existing SIP trunking partner | ✕ | ✓ | ✓ |
| OSS/BSS provisioning integration | ✕ | ~ | ✓ |
| Custom development support included | ✕ | ✕ | ✓ |
ISP Track Record
ISPs use iCallify to grow their business segment.
Regional fiber ISPs, wireless ISPs, and multi-service connectivity providers run iCallify as the communication services layer of their business product.
2–5x
Higher ARPU with bundled services vs. fiber-only
6 Weeks
Average time to first bundled subscriber
3 Products
PBX, UCaaS, and CCaaS from one platform
100% white-label
Fully under your ISP brand
Trusted by Thousands of Businesses Worldwide
Michael Thompson
Sales Director
USA
"The outbound call center software boosted our team’s efficiency with auto-dialing and real-time analytics. Easy to use, reliable, and great for scaling sales outreach."
Thabo Mokoena
Customer Service Manager
South Africa"This call center software helped us streamline inbound and outbound calls, improve response times, and give agents better tools to serve customers efficiently."
Emma Wilson
Operations Head
UK"Using the IVR system with voice broadcasting made customer communication seamless. It saved time, automated routine interactions, and helped us reach larger audiences with clear messaging."
Akinbiyi David Oluwole
Managing Director
Nigeria
"iCallify has proven to be a highly reliable and scalable omnichannel contact center solution, transforming the way we manage customer communications. The platform delivers exceptional call quality, intelligent routing, and real-time analytics, enabling our team to handle customer interactions more efficiently and professionally..."
Nathan
IT Manager
France/Cameroon"The platform is robust, user friendly and offer the flexibility we need to scale and adapt.It has helped us improve agent productivity, streamline cold flu and enhance customer experience..."
Kishor
India
"iCallify's technology is seamless and constantly evolving. Their 24/7 support team is just a call away. iCallify empowered our business to expand across multiple industries successfully!"
Bello Ajibade Isiak
HEAD, SALES AND MARKETING
Nigeria"iCallify gave us the flexibility to run our call center from anywhere without on-premise equipment. Their seamless onboarding, reliable features, and responsive support team make them one of the best call center solutions for businesses."
Frequently Asked Questions
Usually no. You can partner with a SIP trunk provider that holds the license. iCallify runs on top, and you sell the platform under your ISP brand. Requirements may vary by country.
Yes. iCallify works on your current setup, whether it is a data center, cloud, or hybrid. This is useful for customers who want control over their voice traffic.
iCallify provides APIs for provisioning, usage, and configuration. You connect it to your OSS and BSS so services are activated automatically. Custom integrations are supported.
Customers who buy multiple services churns less than those with only one. Adding voice or contact center to fiber plans helps improve retention.
iCallify supports custom development. If a customer needs a specific integration or workflow, it can be built and delivered as part of the project.
