WhatsApp Business Calling – Now with iCallify
WhatsApp Business Calling
Voice conversations, reimagined for business
Make and receive voice calls directly over WhatsApp with a cloud-native backend faster setup, global scale, and native customer experience without heavy hardware.
What is WhatsApp Business Calling?
WhatsApp Business Calling lets businesses make and receive voice calls directly through WhatsApp. Integrated with advanced call center software, it allows your customers to reach you instantly without switching apps, saving numbers, or dialing manually.
This powerful feature creates a convenient, accessible, and familiar channel for customer communication. It enables real-time conversations with your support or sales teams through your contact center solution. With just a single tap, customers can connect with your agents, ensuring faster responses, personalized interactions, and a seamless omnichannel communication experience powered by iCallify: intelligent call center software.
How it works
Make customer support faster and more personal with WhatsApp voice calling for teams.
Connect WhatsApp Channel
Authenticate and link your WhatsApp Business account to enable voice sessions.
Route & Handle Calls
Calls are routed through cloud PBX to agents or IVR workflows.
Record, Analyze & Improve
Optional recording, transcription, and QA tools to monitor quality and training.
Key Benefits of WhatsApp Business Calling
Enhance team performance and customer experience with WhatsApp Business Calling features.
Boost Customer Engagement
Customers can make voice calls with one tap, without switching apps or manually dialing numbers.
Increase Agent Productivity
Agents can manage WhatsApp calls, chats, emails, and other channels in one platform efficiently.
Reduce Response Time
Instant voice support ensures quicker resolutions, keeping customers satisfied and reducing wait times.
Seamless Integration
Works effortlessly with existing omnichannel tools, giving your team a unified communication experience.
Enhance Customer Trust
Communicating through a familiar platform like WhatsApp makes interactions feel secure, reliable, and professional.
Scalable Communication
Easily manage increasing call volumes as your business grows without compromising service quality.
Ready to launch?
Empower your customer engagement with seamless WhatsApp Business Calling.
Our team ensures smooth setup, integration with your CRM and contact center, and end-to-end support to help you connect with customers faster and more efficiently. Experience secure, scalable, and reliable calling with complete visibility and control.
- Quick onboarding & verification
- Dedicated account support
- SLA & enterprise controls
Key Features
Everything you need to run voice support natively inside WhatsApp, with cloud reliability.
WhatsApp Voice
Native voice calls directly on WhatsApp for frictionless customer contact.
Cloud-native
Zero on-premises hardware. Deploy quickly and scale automatically.
Omnichannel Routing
Route calls to agents alongside chat and email for unified support.
Compliance & Security
End-to-end policies, role-based access, and audit logging for safety.
Global Coverage
Built for multi-region deployments with low-latency voice sessions.
Analytics & QA
Call transcripts, quality scoring, and performance dashboards.
Why Choose iCallify for WhatsApp Calling
Powerful features to improve efficiency, engagement, and customer satisfaction.
Unified Dashboard
Manage all communication channels in one place
Analytics & Reporting
Real-time insights for smarter decision-making
Secure & Scalable
Reliable platform that grows with your business
Connects to the
Leading CRM Systems
Your team’s calling activity is automatically logged and synced into your CRM to reduce manual input.
Third Party CRM Integrations Available
Related Blog
Explore expert tips and strategies for optimizing your blended outbound contact center operations and enhancing customer satisfaction.
Trusted by Thousands of Businesses Worldwide
Michael Thompson
Sales Director
USA
"The outbound call center software boosted our team’s efficiency with auto-dialing and real-time analytics. Easy to use, reliable, and great for scaling sales outreach."
Thabo Mokoena
Customer Service Manager
South Africa
"This call center software helped us streamline inbound and outbound calls, improve response times, and give agents better tools to serve customers efficiently."
Emma Wilson
Operations Head
UK
"Using the IVR system with voice broadcasting made customer communication seamless. It saved time, automated routine interactions, and helped us reach larger audiences with clear messaging."
Akinbiyi David Oluwole
Managing Director
Nigeria
"iCallify has proven to be a highly reliable and scalable omnichannel contact center solution, transforming the way we manage customer communications. The platform delivers exceptional call quality, intelligent routing, and real-time analytics, enabling our team to handle customer interactions more efficiently and professionally...Read more"
Frequently Asked Questions
WhatsApp Business Calling allows companies to connect with customers via voice calls directly on WhatsApp, streamlining communication by combining messaging and real-time calls in a single, familiar app interface.
Businesses can initiate voice calls to customers by sending a permission request during an ongoing conversation (such as support, marketing, or transactional), and, once the user grants explicit permission, place a voice call within 72 hours.
Yes, customers can start a call to a business by tapping the call icon within the chat or business profile, or by selecting a dedicated call option in a WhatsApp message.
Voice calls through the WhatsApp Business API are billed on a per-minute basis if routed via providers like Twilio, but have global reach and are integrated directly within WhatsApp for user familiarity.
Yes, businesses must obtain explicit permission from users via a call permission request on WhatsApp before making calls, and there are limits on frequency: only one request per 24 hours and two per week per user.
Yes, WhatsApp Business Calling supports both domestic and international voice calls for eligible accounts.
Currently, WhatsApp Business Calling only supports voice calls; video calls are not part of the released version yet.
Yes, both parties can exchange text, images, and other media during an active voice call without leaving the WhatsApp app.
WhatsApp Business Calling can be embedded with IVR menus, routed to VoIP systems like SIP/WebRTC, and integrated with contact center solutions, offering seamless transition between messaging and voice calls on the same number.